K Salamoon is a project by Carole Salamoun the granddaughter of Wadih Salamoun, the founder of W. Salamoon & Sons. K Salamoon is a purpose-driven brand that offers a youthful and vibrant alternative, mirroring Carole’s personal style, flair and commitment to creating a better world. K Salamoon sets itself apart with its avant-garde, colorful, and bold designs, specifically tailored to attract a younger audience.

In the shimmer of our jewelry lies a promise to our future - a commitment to the planet that sustains us.

Responsible Jewelry

Achieving full responsibility in jewelry is very challenging. We’re committed to avoiding greenwashing and are gradually adopting responsible jewelry practices. Our key practice is maximizing recycled 18K gold use. Our diamonds follow the conflict-free Kimberley process. For colored stones over 2 carats, we’ve found stones with provenance reports for satisfactory traceability. Our small-scale handmade production prioritizes eco-friendliness and low energy use. Production process is handmade on a small scale and focuses on being environmentally friendly, with minimal energy consumption. Our pieces are crafted locally in Beirut to promote responsible jewelry and raise awareness within the region.

Globally, around ten million hectares of forest are deforested every year. Drawing inspiration from the crucial need to safeguard our forests and their biodiversity, our “Forest Splendors” is dedicated to supporting Sacred Groves’ mission to preserve these vital ecosystems.A percentage of each Forest Splendors sale will be contributed to Sacred Groves to preserve our natural treasures.Sacred Groves operates as a Community Interest Company, driven by its commitment to safeguarding the Earth’s natural habitats. It endeavors to combat deforestation and habitat loss by developing sustainable economic models that promote the conservation of forest and natural environments. Currently overseeing three forests-two in Wales, UK, and one in Nova Scotia, Canada, Sacred Groves relies on the support of a global community of Guardians.By 2030, Sacred Groves aspires to protect and conserve 1 million acres of natural habitats, showcasing its dedication to the long-term health of the planet.