Behind the Craft

OUR VISION

Led by Karole Salamoun, granddaughter of the founder of W. Salamoon High Jewelry, established in 1907, the story continues with a modern rhythm and a conscious soul.

Carrying forward over a century of savoir faire, Karole honors her family’s heritage with intention. At K Salamoon, beauty and responsibility go hand in hand. Each piece is created with purpose, reflecting our commitment to thoughtful creation and a positive impact.

As the fourth generation joins the story, Tracy Salamoon brings a fresh perspective shaped by her experience in wellbeing and healthcare, strengthening our dedication to responsible creation and respect for both people and the planet. K Salamoon is not just about what we create it is about why we create. A legacy with intention and a commitment to responsible jewelry.

Our jewelry shines with a promise: a future built on respect for the planet that sustains us.

Jewelry with Purpose

Achieving full responsibility in jewelry is a complex journey, but one we are deeply committed to. We actively avoid greenwashing and steadily adopt responsible practices across our work. Our primary focus is maximizing the use of recycled 18K gold. For diamonds, we adhere to the conflict-free Kimberley Process, while for colored stones above 2 carats, we source gems with provenance reports to ensure satisfactory traceability.

Our jewelry is crafted on a small, handmade scale, prioritizing eco-friendliness and minimal energy use. Each piece is locally made in Beirut, reflecting our dedication to responsible jewelry while fostering awareness and accountability within the region.

SACRED GROVES

Globally, around ten million hectares of forest are deforested every year. Drawing inspiration from the crucial need to safeguard our forests and their biodiversity, our “Forest Splendors” is dedicated to supporting Sacred Groves’ mission to preserve these vital ecosystems.A percentage of each Forest Splendors sale will be contributed to Sacred Groves to preserve our natural treasures.Sacred Groves operates as a Community Interest Company, driven by its commitment to safeguarding the Earth’s natural habitats. It endeavors to combat deforestation and habitat loss by developing sustainable economic models that promote the conservation of forest and natural environments. Currently overseeing three forests-two in Wales, UK, and one in Nova Scotia, Canada, Sacred Groves relies on the support of a global community of Guardians.By 2030, Sacred Groves aspires to protect and conserve 1 million acres of natural habitats, showcasing its dedication to the long-term health of the planet.