Behind the Craft

SUSTAINABILITY

K Salamoon is a project by Carole Salamoun, the granddaughter of Wadih Salamoun, the founder of W. Salamoon & Sons.

K Salamoon is a purpose-driven brand that offers a youthful and vibrant alternative, mirroring Carole’s personal style, flair, and commitment to creating a better world.

K Salamoon sets itself apart with its avant-garde, colorful, and bold designs, specifically tailored to attract a younger audience.

Our jewelry shines with a promise: a future built on respect for the planet that sustains us.

Jewelry with Purpose

Achieving full responsibility in jewelry is a complex journey, but one we are deeply committed to. We actively avoid greenwashing and steadily adopt responsible practices across our work. Our primary focus is maximizing the use of recycled 18K gold. For diamonds, we adhere to the conflict-free Kimberley Process, while for colored stones above 2 carats, we source gems with provenance reports to ensure satisfactory traceability.

Our jewelry is crafted on a small, handmade scale, prioritizing eco-friendliness and minimal energy use. Each piece is locally made in Beirut, reflecting our dedication to responsible jewelry while fostering awareness and accountability within the region.

SACRED GROVES

Globally, around ten million hectares of forest are deforested every year. Drawing inspiration from the crucial need to safeguard our forests and their biodiversity, our “Forest Splendors” is dedicated to supporting Sacred Groves’ mission to preserve these vital ecosystems.A percentage of each Forest Splendors sale will be contributed to Sacred Groves to preserve our natural treasures.Sacred Groves operates as a Community Interest Company, driven by its commitment to safeguarding the Earth’s natural habitats. It endeavors to combat deforestation and habitat loss by developing sustainable economic models that promote the conservation of forest and natural environments. Currently overseeing three forests-two in Wales, UK, and one in Nova Scotia, Canada, Sacred Groves relies on the support of a global community of Guardians.By 2030, Sacred Groves aspires to protect and conserve 1 million acres of natural habitats, showcasing its dedication to the long-term health of the planet.